January 28th, 2011 
admin 
Look at any industry, and you’re likely to see one company that’s head and shoulders ahead of its competitors. In the photography industry, that company is Nikon. Where they go, their competitors follow. Nikon are consistently light years ahead of their competition, using emerging photo technologies and high-quality materials to deliver superior products. Nikon’s attention to quality and innovation have made them the first choice of professional photographers and photo enthusiasts worldwide.
Nikon are best known for their cameras, but accessories including their lenses are also regarded as being the industry’s best. Look at Nikon lens review information on any photography forum or camera website and you’re bound to see glowing reviews.
Nikon lens reviews frequently make mention of how good the lenses are for their advertised uses, how much better Nikon camera lenses are than Canon or other competitors, and how affordable Nikon lenses are. Side-by-side reviews of similar lenses from Nikon and competing brands show Nikon’s gear to cost, on average, more than 20% less. Better quality for less money makes using Nikon lenses a no-brainer.
One of Nikon’s most popular lenses is the prime 35mm AF-S DX Nikkor f/1.8G, which expands the lens range to 50mm on 35mm dSLRcameras. Formatted specially for DX-format cameras, this lens offers natural-looking images (even on out-of-focus elements of a photo) that are meant to simulate the human field of view. Looking at images taken with this lens shows its ability to provide sharp, smooth focus contrasts between the image’s subject and background.
Checking the Nikon lens review information for this lens at just one store (we chose Amazon) shows just how much owners love this lens. Of the more than 300 reviews left about the 35mm AF-S DX Nikkor f/1.G lens, more than 82% gave it 5 stars, with another 13% offering 4 stars. That leaves just 11 reviewers who gave the lens 3 stars or fewer.
Digging into the Nikon lens review information for this particular lens shows that the bulk of those low ratings had nothing to do with the lens’ performance. Some reviewers complained about the price of third-party retailers when the high demand for this item caused Nikon to place it on back-order. Others had issues with shipping, or called the lens “overrated” due to its popularity among photography tastemakers like Ken Rockwell.
Remember, this is Nikon lens review information for just one lens. Other Nikon lenses offer the same attention to innovation, quality and affordability, evidenced by the reviews for those individual products. Pay careful attention to any negative Nikon lens review you see; you’ll notice over time that unhappy customers are generally grumpy for reasons that have nothing to do with the lenses themselves.
